Eye Health | Episode 33
===
Kara Wada, MD: Welcome everyone. Welcome back to our returning listeners, and Welcome to any new or first time listeners.
This is the Crunchy Allergist Podcast where we talk about all things, allergies, autoimmunity, and anti-inflammatory living.
I am so excited and honored today to welcome a colleague that I have been fangirling over on Instagram and over and with her products, Dr. Diane Hilal- Campo.
She is a board certified general ophthalmologist, aka i surgeon.
She works in private practice in New Jersey.
She is the creator of the first ophthalmologist formulated eye makeup line Twenty-Twenty Beauty.
The line focuses on products that are more helpful for the ocular surface because of more helpful ingredients, better product design, and a real focus on hygiene.
Something that we have been really excited to connect and talk about as the role of being more conscientious about what we put in and on our body and especially around our eyes, and I'm really excited to learn more about that.
Something I didn't share with you, Dr. Diane, is even though I do look at the conjunctiva or the lining of the eyes fairly regularly as part of my clinical practice, eyes have actually been one of those things that just make me nervous and a little uncomfortable, so I never got to do a full ophthalmology rotation.
So I'm really welcoming this continuing education as we talk today.
Thank you so much for joining us.
Diane Hilal-Campo, MD: I'm so excited to be here. Thank you so much for inviting me.
I'm happy to share new information, hopefully for you and with you and your listeners, so that we can all get have a little bit more knowledge about all things eyes.
Kara Wada, MD: Education can be so empowering and really allow us to take, ownership of our health and our decision making.
I'm super excited.
Can you share a little bit?
As a busy eye surgeon, how did you end up creating Twenty-Twenty? How did you end up where you are?
Diane Hilal-Campo, MD: Okay, so I've been in practice for 26 and I'm actually a general ophthalmologist, so I do everything.
I see office patients children to doing cataract surgery to grandparents.
In recent years, I would say, especially the past five years, but definitely the past 10 years, there's been a dramatic uptick in complications that women have been having from their eye makeup and their beauty habits.
One thing that's been dramatically increased is dry eye.
Dry eye is something that basically affects disproportionately women more than men.
Dramatically disproportionate..
About 80% are women, 75 to 80% are women and about 35 million Americans suffer from this.
There's been about a threefold increase in the last five to 10 years.
What has changed?
A lot of it is related to women's eye makeup and beauty habits.
*Number one. *
*Ingredients in commercial eye makeup can be toxic to the ocular surface and can be pro-inflammatory. *
None of us wanna have things that are carcinogenic.
So my products don't have anything that are carcinogenic.
They're all vegan, cruelty free.
I have no endocrine disruptors in my products.
All of that stuff is a given when you talk about, it's a catch word phrase, but clean beauty. Okay? All of that is given.
We don't want, none of us want any of that in any of our cosmetics.
But in addition to that, I wanna step further and I took out any ingredients that could be inflammatory to the ocular surface.
Damaging to the meibomian glands, which are the glands that make the oils that are secreted into the tear film.
I took away harsh preservatives that can be toxic to the corneal epithelium and the goblet cells.
I put in hydrating elements in my products.
So the ingredients are safer for the ocular surface.
That's number one.
Number two, hygiene.
Hygiene.
When it comes to eye problems that we see every day in the office, many of them...
in women and men, but women especially because they're using products on their eyes and sometimes not being great about hygiene.
And bacteria are very bad for number one, the eyes.
They cause all sorts of infections from conjunctivitis to corneal ulcers to blepharitis.
But they also produce lipases that are very bad for women who have dry eye.
Because the lipases have irritants in them, and they also break up the oil layer of the tear film.
So you want to keep bacteria away from the eyelashes and away from the ocular surface.
My line focuses on hygiene plus I wanted to create better product design.
So for example, eyeshadows that are powdered shadows with every, there's fallout from the powder with application and with every blink.
So when we use a slit lamp and we eye doctors use microscopes, basically is what a slit lamp is, to examine patient's eyes when a woman is wearing wearing powdered shadows.
With every blink, we see the fallout into the tear film, around the contact lenses in front of the contact lenses and back of the contact lenses and the powders bleach their chemicals into the tear film, onto the ocular surface and their pigments.
The pigments actually can scar.
When you pull down the inferior fornix, you can often see black scarring in the inferior fornix and also in the upper fornix, when you flip the upper lid, scarring which is very bad.
So my shadows are cream shadow.
Stay put, no fallout.
Much better for the ocular surface.
That's what differentiates my brand from other brands and my why was I wanted to keep women out of my office for eye problems.
When you start getting into a chronic dry eye cycle, it's very difficult, number one, to treat and causes women to have chronic problems.
And many of them cannot tolerate traditional eye na because of these problems.
Kara Wada, MD: Thinking back, that was one of the first symptoms that I really remember I wasn't able to tolerate my contacts, but I also was not able to wear mascara without it bothering my eyes or ending up looking like a raccoon or, it wasn't worth the price of admission anymore.
And I tried all the brands too.
I went to Sephora and this this would've been several years ago before, Clean beauty was as prominent as it is now.
But that's what's made me so excited about your mascara.
And then the serum too which you I think you had shared with me was actually developed for Dry Eye.
Am I?
Diane Hilal-Campo, MD: Yes.
Kara Wada, MD: You remember that?
Diane Hilal-Campo, MD: So my, so basically, okay, so we'll talk about some of the products. So one of my big products and a huge seller is my eyelash growth serum.
Actually, here it is.
This is a product that I had been using, there it is, for dry eye patients for many years. In my office, again it's a combination of oils and one of the, it's mostly cold press, hexa free past or oil, and I had.
Using that, having patience with clean fingers, put a little bit into their lids and their lashes At night before bed, men and women, they would wake up with their eyes feeling great. , because the ca, the rec acid would, number one, stabilize the outer tear film, but number two, it down, it would bind to the e.
Three one receptors that are on the conjunctival epithelium. Actually, the conjunctiva has the highest concentration of these receptors and it down regulates allergy and inflammation.
Okay, so patients who would have an a dry eye patients part of the cycle is an inflammation.
Anyone, sjogren's patients and patients who have seasonal allergies using this would down-regulate inflammation and allergy, and also stabilize the IER outer tear film and really helped.
Then we noted patients were growing lashes and healthy and lustrous lashes, they started using it on their brows and they would grow some brows.
I researched it and I found out that actually the ricinoleic acid increases the vascular supply to the root of the lashes and the brows.
And it causes that it, it takes them from resting to growth phase and causes them to grow.
I added in a little bit of coconut oil and also a little bit of argon oil.
Coconut oil is antibacterial.
Again, you don't want bacteria around your eye, so that's wonderful.
It's natural antibacterial.
Then argon oil is rich and linoleic acid, which coats the lashes, hydrates them, and brittle lashes break, hydrated lash they don't break and so you get nice long lashes.
One of the reasons I made this, it was important to me to make this, and have this as one of my first products, was that in most of the lash growth serums out there, okay, most of them, there are hidden prostaglandin analogs.
They're not disclosed.
Okay, so what are prostaglandin analogs?
Okay, so we eye doctors have been using these to treat glaucoma for the past 25 years. Okay?
Prostaglandin analogs as eye drops.
We knew that they grew lashes, and we always warned our patients that, Okay, you're gonna use this eyed drop. It's incredibly effective. It's once a day you'll get lash growth.
Now we knew that was a side effect.
Yeah. Now what Allergan did, Allergan took one of those bimatoprost and marketed it just for eyelash growth, not for glaucoma.
What they didn't, now, that is prescribed by a doctor because it was, it's regulated by the FDA because it was an eye drop.
It was a a drug. It was considered a drug, so your eye doctor would have to prescribe it.
The other side effects that come along with it, which most people don't know, but eye doctors do know:
*Number one, fat atrophy. *
* People actually would get sunken eyes with prolonged use of prostaglandin analogs. *
*Number two, discoloration of the skin around the eyes*.
*Number three, iris color changes to brown.*
*Number four, cystoid, and I've seen all of these, cystoid macular edema, which is swelling of the retinas that can drop your vision. *
*Number five, Iris cyst. *
Again, as an eye doctor and someone who treats glaucoma, I have seen every one of these side effects.
It also causes many people get allergies and red eyes.
When you are risking blindness with glaucoma, these side effects are acceptable. Okay.
It's an acceptable risk to have your eye color change your skin color, darken, sunken eyes, red eyes, tearing eyes when you're going blind, . Okay.
When the medication prevents you from going blind.
Yeah. Okay. But it's a risk.
We always think of things, again, eye surgeons, we think of things, risk benefit.
Yeah absolutely.
So this, the benefit is preventing blindness. The risks are all of those.
But for beauty, those side effects are not considered acceptable.
Not considered acceptable and they're not beautiful.
Yes, you will have long lashes, but you will have sunken red eyes that are surrounded by discolored skin and possibly affecting your vision. Okay.
Bimatoprost is prescribed by a doctor that's Allergan's latese.
Okay. So when your doctor starts seeing these side effects, they stop the medication.
Okay. But these smart other companies saw this as a big market and they made laboratory made cousins that are 10 times stronger.
For example, there's one called isopropyl cloprostenate.
Anything with a P R O S t Prost is a prostaglandin analog and has that five ring chemical, a carbon chain in it.
And it's 10 times stronger with 10 times worse side.
So the women think they're using vitamins on their eyes when they use the Rodan and Fields products. Lash Boost.
When they go and they get Grande Lash, they think they're using vitamins on their eyes.
They don't tell their eye doctor.
But really, they're prostaglandin analogs that cause these side effects.
We doctors don't know why their dry eyes are getting worse and dry eye does get worse with a prostaglandin analog.
There's a study showing that it kills the meibomian glands. Prostaglandin analogs worsens dry eye.
it's because women are using these things that they think are vitamins.
They're not, they don't know these terrible side effects.
So I wanted to create an alternative.
That's why I marketed this and have this.
*Number one, it helps, it's great for dry eye patients, and I have many dry eye patients, men and women on this. *
*But number two, it causes lash growth without these harmful side effects, lash and brow growth without the harmful side effects.*
And I wanted to use this also as a platform to educate other doctors, women, and beauty editors.
Again, beauty editors really are the KOLs of the beauty industry.
So when I'm using this platform to educate them and they're shocked when they learn all of this, they're shocked.
Cuz they have no knowledge of this.
This is the first time they're hearing it.
Kara Wada, MD: I will say on the whole, I think that it's not discussed even in, or at least the role of FDA regulations or lack thereof, that is not discussed typically in allergy immunology education either. Like I'm assistant or associate program director for our fellowship and tip.
It was, years into being an attending that I learned this despite having a robust curriculum about contact dermatitis and other things that we will transfer from our hands to our eyes and things to think about these aspects and some of the regulatory aspects to the consumer product and personal care industry are not discussed and I think, are really important when we wanna take good holistic care of our patients too.
Diane Hilal-Campo, MD: Absolutely. And what, something that people don't realize is the cosmetics industry in this country is not well regulated by the FDA at all. In this country. Only about 13 ingredients are are banned. And for the, for in, for example, the EU in Canada ban about 1300.
So my products, in addition to all these other standard. Are made to EU standards. Again, it's not discussed. We don't discuss it in medical school. The beauty industry also is not really aware, savvy about it.
These young beauty, they're young women beauty at their young women beauty editors and they don't really know.
And actually other doctors.
They don't know. I try to educate dermatologists about it.
All that they're shocked, when they find out the things that I tell them, they have no idea. There's one, one dermatologist made a a tikTok video talking about how she had no idea that her that her latese was going to cause this sunk.
She had no idea why she had sunken eyes, and she's ticked off now to learn at her age that there's, nothing that can be done.
And it was from the latese that she had been using for 10 years.
She had no idea it was from the latese.
Kara Wada, MD: Yeah, and until you just mentioned it, I did not know of the implications with worsening dry eye.
Oh. Definitely
There is, there's wheels going oh, when I tried that one product, that would've been an analog several years ago. Where did that go? Fall into my, my illness story and my symptom flare ups. And you just, you start to wonder.
Diane Hilal-Campo, MD: Yes, it does cause dry eye.
And it also, there is a study out that shows when you do a controlled study that shows that it's the prostaglandin analog does damage and kill the meibomian gland epithelial cells.
And those do not, once they don't regenerate once they're dead.
That's a part of the problem.
Once the glands are dead, they're dead.
So again, that's one of the reasons why I created this, to give women a healthier alternative and to use it as a way to open the discussion and to educate.
A platform to educate.
Kara Wada, MD: I have to say I picked it up in part because I was excited to try the new mascara.
I was just trying to get free shipping and then and getting ready for the Doctor America competition.
I was like, Oh, every little bit helps.
I was pleasantly surprised to notice like my dry eye was feeling better.
So when we were messaging I'm like, Oh, that would make sense then, cuz I've been doing a good job with my adherence of using it most nights of the week.
Diane Hilal-Campo, MD: Oh, that's great.
Good. I'm glad that it's helping you and that it's helping your dry eye. Absolutely. Yeah. Yeah.
Kara Wada, MD: And I should qualify. This is like totally non-sponsored.
I was just really excited, I love sharing things that are working well, especially I know, although we've expanded the podcast quite a bit, there are quite a few folks with who also have Sjogrens that follow.
So it's always great to like share. Share education and hacks and good product, all those things.
Because there's no sense in reinventing the wheel and helping get you the word out.
Diane Hilal-Campo, MD: Absolutely. I appreciate it. And again yeah, you reached out to me and I was so thrill.
Because that's, this is exactly what, why I made these products.
You mentioned the mascara and I'm gonna talk to you about the mascara a little bit.
Again, part of the problem with most commercial, practically all commercial me mascara's, is they have allergens in them.
For example, Carnauba Wax is a big one.
And then another big one is bees wax.
Even there are other brands that say they're for eyes, they have beeswax in them.
Anybody who has a pollen allergy will get red, irritated eyes if they use a mascara that has beeswax in it. Okay.
And there are many people who have pollen allergies.
Kara Wada, MD: They keep me in business.
Diane Hilal-Campo, MD: Yes, absolutely. They keep you in business and they're miserable using their mascara.
So my mascara doesn't have these allergens in it. I took them out.
I stripped it of those possible allergens.
So patients like you who have not been able to tolerate other mascaras can tolerate mine.
Kara Wada, MD: My understanding too, a lot of formulations have tar byproducts and other things. Oh yeah.
We need to just be really concerned about.
It wasn't that long ago that we saw the big headlines, splashing across CNN and some of the bigger outlets about, like you had mentioned, the carcinogens in any of those.
So cancer causing agents in these products that really are at the interface between our insides and our outsides.
The lining around our eyes, the skin, everything is very thin.
It's a quick hop, skip and a jump from something to get from the outside to our immune cells on the inside.
And create that inflammation and problem.
Diane Hilal-Campo, MD: Yes. And again yes, carbon, black, anything that could be a potential carcinogen. I just don't want it in my products. I really don't.
So one of those things is carbon, black coal tars and it has many names when you, it's hidden in an ingredient list as FDNC, black number two.
It's hidden as Lampshade black or it has many names that could be missed and so I do not have that in my products.
But many other cosmetic products have them in it.
And again, if there's any potential for cancer, I don't want it in my products. I'm a stickler for that.
Kara Wada, MD: And we brushed on this a little bit earlier, but unfortunately, clean beauty is what we're talking about, but there's no agreed upon standard for clean beauty.
And this was one of the reasons I was really excited for us to talk because this is the due diligence unfortunately we have to do as consumer.
To know where the people making our products are coming from what their mission is how committed they are to truly being clean or just using clean as a marketing term.
Diane Hilal-Campo, MD: Okay. And I don't want it as a marketing term.
I have two daughters, I was a single mom, I brought up my two daughters who are young women today.
For them and their friends, it's unacceptable to have products that you basically use every day that are potential carcinogens or potential hormone disruptors.
Another reason not to use hormone disrupt. As an aside is the meibomian glands are androgen.
They respond to androgen. So you don't want anything that's a potential even hormonal disruptor near your meibomian glands because it worsens a dry eye.
So I really do think about dry eye patients at the forefront.
When I created these products.
I really did because that's big right now.
We see a lot of it. But again for fertility in young women who are using these products every day, number one, if we're dry eye it's bad, but number two for fertility problem to use anything that.
So I don't have any parabens, I don't use anything that could be any type of hormone in any way.
If there's any study that showed that it, it disrupted hormones or caused problems, I don't want it.
Kara Wada, MD: As soon as I got my diagnosis and then it was within two weeks that my middle daughter was diagnosed with food allergy.
We had never had anything that extreme in our family history.
It was then that I had started making the switch over to clean thing.
Once you know better, it's like you really wanna do better
Diane Hilal-Campo, MD: Yeah. For yourself, Absolutely. For your health. And you wanna be around and you wanna be around healthy.
Be able to live out your life a healthy life.
And again, product design. So I made sure, one of the things that we see in our offices a lot, or I've seen a lot is women getting corneal abrasions from the wand. Oh yeah.
A lot of the wands have long bristles. So I have my wand should not cause any corneal abrasion because it doesn't have those long bristles.
Again, I tried to do the best with with product design too, to prevent women from having ocular injuries, part of hygiene too.
You can use disposable wands.
We're trying to get them on our site, but I do know that Amazon has them available.
And again, with a mascara, you go in and out dipping it every day, and that you can get bacteria growing and bacteria again are bad.
So if you use a disposable spoolie and then throw it away, it reduces your risk.
Kara Wada, MD: And in general, what is the recommendation for how often we should be replacing mascara typically?
Diane Hilal-Campo, MD: Okay. I would say replace it, dispose of it every month.
But actually the recommendation would say one to three months.
Kara Wada, MD: Okay. So if you're someone who is more sensitive, having issues, you may wanna think about doing it more often than what we conventionally have been told by our beauty editor.
Diane Hilal-Campo, MD: 100% getting, disposing it every month. And you may wanna think about getting disposable bullies. Yeah.
So that you don't, to make sure that you're not re dipping and getting bacteria that live, then it lives in the mascara and you reinfect yourself every time you use it, and then speaking about hygiene, actually one of my first products, let me grab it here, is a hypochlorous acid spread.
Kara Wada, MD: Oh. Talk to us about that, because that is something I never learned about.
Diane Hilal-Campo, MD: Okay. So during pandemic, one of the things that we saw an epidemic of size in the country because the masks, the nasal bacteria would migrate around the eyes and the bacteria causes inflammation of the meibomian glands.
When they get inflamed it's a sebacious gland.
It causes a pimple, which is what a stye is. So
Kara Wada, MD: Why do they hurt thigh? Yeah. Oh my gosh.
Diane Hilal-Campo, MD: Patients come in. Yeah, they're in severe pain and again, I saw so many patients, women with number one size during cancer.
Number two, blepharitis.
Blepharitis is when you get the infestation of the bacteria around your lashes and it causes inflammation.
And once you get the inflammation again, it makes a dry eye worse.
Your eyes become irritated and it can cause other infections. So I wanted to popularize I wanted to popularize hypochlorous acid.
Hypochlorous acid is a natural material. It's made by our neutrophils. Okay?
It kills 99.9% of bacteria within. The EPA also approved it in March of 2020 to kill coronavirus on surfaces.
So it does kill some viruses and it also will kill fungi.
It's safe for eyes. Okay, so it's a wonderful product.
We use it, eye doctors use it.
When patients have blepharitis. It's also used for rosacea patients and acne patients, because when you spray it, and again, my spray is a fineness spray and you let it air dry.
I say to spray it twice a day around your eyes and eyelashes on your skin, and then put it on a cotton round and scrub your lashes with it.
Again, it will kill the bacteria that cause acne. It will kill the bacteria that cause styes.
It will kill the bacteria that cause blepharitis.
Rosacea is related to demo decks which is a mite. And demo decks eats the byproduct of the bacteria.
So if you reduce the bacteria population, it reduces the demodex population and quiets Rosacea.
Okay, so this product is wonderful for many reasons. It can be used on eye makeup brushes as a to sanitize them.
You can take it with you in your purse and spray your hands when you're in the airport or in the ladies room.
It's great for teenagers to put in their locker, their gym bag or their lockers because it'll help them not get teenage acne.
It's a great product. My spray. Also, the product design, it was about, it was the challenge, was building a better mousetrap.
So my spray is a fine mist spray. It feels great. Okay.
As opposed to other products, which are not a fine mist spray also there is a product that eye doctors have used for many years.
It's called Avenova.
The problem with avenova is hypochlorous acid.
We would use it for patients who had blepharitis because the bacteria around the eyes were bad.
The problem with it is that you have to open this package and insert the spray top. When you do that, the only two things that degrade hypochlorous acid are air and light.
So immediately you introduce air and the bottle degrades at the end of a month.
Some patients don't dispose of it, so they're using basically, a product that's degraded into water.
Okay I built a better mouse trap. Mine is made with the spray type on it. So mine has a two year shelf life.
Okay?
We do recommend disposing after three months, but it should remain just in case air gets introduced, but it should remain stable for two years.
Kara Wada, MD: So more akin to what we would want to think about with vitamin C serums.
That stability factor is really important to think about with hypochlorous as well.
Diane Hilal-Campo, MD: Right?
Hypochlorous acid stability is very important with it.
And again, you don't wanna, you don't wanna take this top off and introduce air.
You don't wanna do that.
It's in an opaque bottle because you don't want light.
Okay. That's what's important with this product. But it's a great, it's a great product.
It's very useful.
A lot of surgeons who do, or dermatologists who do cosmetic procedures will cleanse with this. Oh yeah. Because it's so comforting and it kills the bacteria.
Kara Wada, MD: That'll be helpful to share, especially, it's not uncommon, especially during allergy season, to see patients with flareups of their allergic conjunctivitis, getting stye, just another tool.
Diane Hilal-Campo, MD: Oh yeah. I just this is a great product.
Anything that reduces the bacteria load around the eyes helps with dry eye, irritated eyes.
It prevents irritation because the bacteria make lipases.
The lipases are irritants, so it makes inflammation worse.
So this is a great product. Women who I don't like eyelash extensions, but women.
Kara Wada, MD: That was one more question I was gonna ask you was about those cuz they're so popular and they look beautiful, but...
Diane Hilal-Campo, MD: Okay. So they're problematic for a lot of reasons.
One of the reasons is women don't clean the bases of their lashes and they end up getting terrible blepharitis and demodex infestation.
So if you're gonna do them, you should use this product to clean the base of the lashes and keep bacteria away.
Another problem is that the adhesives have formaldehide in them or and formaldehide donors. That's a carcinogen, and it also is a toxin that can kill actually the base of the lashes.
Yeah.
Kara Wada, MD: And then the aller contact allergen too.
Diane Hilal-Campo, MD: It's a contact allergen, but it's also I have seen patients who have bear areas because it's killed the root of the lashes. In addition to that, it, the lash has become brittle because of the adhesives and they break. So women, under those long lashes are lash stubbles.
So women become addicted. They don't want to take them off even when you tell them.
I've had to tell patients, I've even shown them, Listen, you have a horrible infection at the base of your lashes.
You need to take those off. And they don't want to do it because when they take them off, they're left with little stubbles.
So they, they become addicted and they have to go and fill them in every couple of weeks because they don't want these stubbles to show they're really not good for you.
They're really not good for you. I'm not a fan. I'm not a fan at all. So...
Kara Wada, MD: I'm just thinking of, there was that trend recently of five things I would never do as a and it sounds like that would maybe be close to your number one.
Diane Hilal-Campo, MD: Close.
The other thing I would never do, and I'll just mention it to your listeners, is tight line.
Okay, so another product. All of these came out because of everything that I've seen. Okay. So tight lining is very popular right now. Okay. Do you know what that is?
Kara Wada, MD: Is it where you use like the eyeliner, like on the inside?
Diane Hilal-Campo, MD: Yes, on the waterline. Yeah, the water line.
It's very bad for many reasons.
Number one, it blocks the meibomian gland orifices, the meibomian glands release oils into the tear film that stabilize the tear film.
If you don't have the oil secreted well your tears evaporate and it makes a dry eye worse.
So if you block the orifices, You don't get excretion properly into the tear film.
It makes a dry eye worse, and I've had many patients where that one thing just not tight lining, has improved their dry eye dramatically. Okay.
It's one of the reasons why I created my liquid liner. Okay. My liquid liner, it's called Double Duty.
And it says on it, you must use it on the skin. It's a liquid liner so people can draw their wings and their wings and their their little whatever drawings they wanna make.
It specifically states not to be used on the waterline to be used on the skin. It has a little castor oil on it, that's why it's called double duty.
So it helps the lashes grow during the day, while the serum works at night. Cool.
So again tight lining, very bad. Yeah.
Worsens a dry eye and the chemicals go into the meibomian glands and kill them. So you don't wanna do that. You wanna stay away from anything that can harm the eye structures.
Kara Wada, MD: Oh my gosh, I've learned so much.
I tried my best to live without regrets, but it would've been nice to maybe have some of this knowledge, as, a 16, 17 year old.
But at least I get to pass it on early to my oldest is just turning seven she likes the little lip gloss here and there.
So we have some time .
Diane Hilal-Campo, MD: Yeah. She's got a little time and hopefully by the time she turned 16, I'm hoping my dream would be that all the big commercial companies Wow would hear this message and would change over and take it to heart and make all their products free of all these harmful ingredients so that every young girl would be using healthy product and wouldn't have to worry.
We wouldn't have to worry about scanning through an ingredient list.
Kara Wada, MD: And a couple things that I'll quickly, just share in that we know, unfortunately there is inequity and we see higher rates of endocrine disruptors in bloodstreams of at risk populations in bipo communities and this is an everyone problem. And really need those big players in the industry to step up.
Diane Hilal-Campo, MD: Yeah, I would love for them to step up.
I would love for them to step up and hear the message, if they could just hear the message.
And part of having them step up is that the consumers have to hold them to that standard.
And when they start seeing that they're buying these products, that's when they will get on board.
I'll never have the money to market that Revlon or L'Oreal.
They just have so much marketing dollars that I just don't have.
So the only way though that they're, they will hear the message will be when it hits them in their pocketbook and they watch their sales go down and they see sales of a company like mine go up.
Yes. That really is the only way they will listen.
Kara Wada, MD: We just had an episode a couple weeks ago with Reagan Nelson, who's very active with Beautycounter and went to DC recently to help advocate for a better, safer beauty laws in the hopes to continue to get the word out.
And we really do when we're able to it is so powerful to be able to vote with our dollars and for those of us that are in a position to be able to do
Diane Hilal-Campo, MD: that.
Yes, absolutely. We have a lot. We have many products that will be launched very soon.
Kara Wada, MD: Oh. So exciting.
Diane Hilal-Campo, MD: And yes, so many products to be launched. I'm wearing brow gels. We'll have an eye makeup remover. We have expansion of our eyeshadow colors. So lots of exciting things on the horizon and please try my products.
I hope you love them.
I even have another mascara coming out, a tubing mascara shhh sh that's just for you and your listeners to know.
Kara Wada, MD: Oh my gosh. I'm so excited.
Diane Hilal-Campo, MD: That will come out very soon. Oh, cool.
Kara Wada, MD: Yeah, so people can find you at trytwentytwenty.com and @trytwentytwenty on Instagram and we'll put all of this in the show notes as well.
I think at one point I also signed up for a coupon code, so if I can find that, I'll drop that in the show notes for folks too.
Diane Hilal-Campo, MD: You know what? Let's make one for your listeners. Okay.
Oh, that would be, And we have my team make one for your listeners. Okay. Go ahead and suggest one and I'll give it to my team.
Kara Wada, MD: I think the one that I have set up is crunchy allergist, so maybe we can just double check and if it's not that we can do that.
Diane Hilal-Campo, MD: If that Okay. Crunchy allergist. Yeah. Okay. Great. That, and that'll give you our listeners a special discount.
Kara Wada, MD: Awesome. Thank you. That's great. I'm so excited.
And your price points?
I don't remember them off the top of my head, but I looked at them and was not, It was no different than going to get a quality me You know what I would've previously thought of as a quality.
Diane Hilal-Campo, MD: So I wanted to have things that were affordable for most women. Yeah, okay. Cuz I have two daughters, and their friends and everything.
And I wanted it not to be most doctors' lines are mo they're out, or high end lines are outrageously expensive and I didn't want that.
So mine are mid-priced, like the mascara is 28. The shadows are 24, but again, you can get, we'll give you a discount code so it'll be less.
Kara Wada, MD: And quantity or quality over quantity Any day of the week?
Diane Hilal-Campo, MD: Yes, absolutely. Okay.
But they're not outrageously expensive the way some lines are. And that was done purposefully.
Everything was done purposefully with my vision.
Even the packaging, the colors are my original colors of my original scrubs and my white coat.
So that was my blue of my scrubs. 25 more than that, 30 years ago, and the white of my white coat, that's the color, the colors that I use for my packaging.
Kara Wada, MD: I'm so excited we were able to connect and we will have to continue this conversation and I'm really excited.
I'm excited for the new product launches and just to see this movement grow and to see Twenty-Twenty grow. So thank you.
Thanks so much.
Diane Hilal-Campo, MD: Thank you so much for having me on. I really appreciate it.
